employer's motivations
The employer’s HR motivations
Searching for a position is selling your workforce. All sales mean satisfying demands, the consumer’s supposed or real needs. You should know the employer's motivations to be able to satisfy them. This is the base of all the good CVs, all of the succesful job interviews.
Cola. I have a kind of beverage that raises the blood pressure and damages your teeth. Do you want it?
Instead of this: It is the best if ice cooled, Cola ... pure drink of natural flavours. The advertisement does not lie just presents the information adequately. It is more difficult to sell workforce because we are standing opposite a rational consumer but the presentation of information is of big significance. Let us get acquainted with the needs.
